The design of your website has a direct impact on the number of sales conversions you achieve. In internet marketing, the conversion rate is the percentage of visitors who go from casual viewing to taking action.
So a conversion happens when you turn a website visitor into a lead and ultimately, perhaps, a sale. Without conversions, a website will not work for your business, cannot deliver any return on your investment and will kill any interest your expensive advertising generates.
Sites that convert a large number of visitors into leads typically feature obvious and brightly colored calls to action. Putting a larger than life and lime green “contact us now” button in a key place on every page of a site can greatly increase leads.
Aesthetic design is a very subjective process, but designing for conversion is scientific, driven by statistics and improved by testing, testing and testing.
You took our business to a whole new level i never thought possible could be reached within a small budget. We are able to compete with companies that poured millions into advertising and positioned our company to be a major player in our industry in all Atlantic Canada. Thank you for doing such an outstanding job!
Take advantage of our marketing strategy and automate repetitive tasks like follow-ups.
With Advanced Sales Force, you can nurture leads, scale personal relationships with customers, and so much more.
A site that is built to convert can be as important as the difference between a business surviving or shutting up shop for good. Conversion should be the ultimate measure of website success but many designers are graphic experts who prioritize the look and feel of a site over the requirement to turn visitors into customers.
To convert a visitor into a customer, a site must have clear visitor paths. The visitor must be channeled to your goal, whether that is towards a contact form, a download page or a shopping cart. Sometimes, aesthetically-pleasing design elements can get in the way of this essential process.
Our proven methods ranks your business online presence and attract a larger number of targeted qualified customers to your website. We can accomplish this by scaling the number of quality keyword targeted domains and focusing on Local Search Optimization, and Social Media Optimization. We can accomplish all this with a small budget in mind. Find out what your business needs to have to be competitive online, where potential customers are looking. We size up your market by doing a number of searches in your industry and compare the number of pages in the index and the quality of the pages rankings.
This is our primary function. Consumers turn to search engines like Google, Bing and Yahoo to shop. You need your business to rank high in Search Engines for the right keywords that are sales action phrases like the words “price” “cost” “buy” “purchase” etc. Having a strong SEO strategy helps your business get higher visibility, new and better customers coming to your site, more trust from your customers, and ultimately more sales.
Crafting a value proposition requires substantial reflection on what is unique about your company and your products and services. Having a powerful value proposition is not enough; it must be communicated effectively to achieve optimal results. You need to refine your value proposition until you can articulate it in a single, instantly credible sentence.
We focus on your page layout and navigation and your offer. What is it that the customer is getting for their money (how is it all described and laid out).
The size of your order buttons and the wording of call to action (e.g. “Join now and get access to XYZ” vs “Sign up”). For software products the primary call-to-action should often be the “demo/trial”, not the “checkout/purchase” buttons. Enlarging your action buttons usually helps.
Depending on what your selling adding a video to communicate key points may dramaticly increase sales.
Ever sign-up to a website and you get a well crafted sales letter for their product offerings? This is the companies “Sales Funnel” you have opted into and you get these sales emails every day or every two days. The purpose of these emails is to keep reminding you of their product offerings and after about 7-10 of these emails they are predicting on you buying the product or products from them. These are actually “TIMED” autoresponders that are automatically sent at different times of the month to keep your interest.
By having just an email list is not enough if you only send it once every few months. The time they actually get another email from you they have possibly already bought from your competition.
Once a nice-to-have, video is becoming a fundamental part of any content marketing strategy. Video positively impacts demand generation, eCommerce, brand awareness, and social media engagement.
Video is the perfect format for quickly grabbing busy audiences’ attention. It enables strong storytelling in a short but memorable format that viewers can enjoy and marketers can measure.
Grabbing the attention of potential customers is more important than ever in a world where buyers do most of their own research online before ever contacting a vendor. We have to cut through the noise and engage our prospects with content that entertains, inspires, and educates them about what we do and who we are, including the culture of our companies.
Facts tell, but stories sell, as they say. There is no better medium than video for storytelling.
Up until recently, most marketers have used video sparingly as a way to enhance their website, but very few have invested in it strategically as a way to improve the results of marketing and sales programs.
Showcase your products, categories and brands in their best light with various multimedia features and multilingual content. Use text, videos, multiple pictures, zoom, file downloads, links and more to best describe your products. Organize all this information using as many description tabs as necessary to streamline navigation for your customers.
The challenge for any web store is to present its products in such a way that the customer can picture them in real life. Show all details of your products up close with the zoom feature to really wow your customers. You can also show products in action with embedded YouTube videos.
You can sell both physical and digital goods in all shapes and sizes, offer product variations, multiple configurations, and instant downloads to shoppers, and even sell affiliate goods from online marketplaces.
Offer bookings, memberships, and recurring subscriptions. Perhaps you’d like to sell monthly subscriptions for physical goods, or offer your members a discount on digital downloads? It’s all possible. Our catalog software empowers over 30% of all online shops.
eCommerce benchmark data regarding visitor sources and behavior, conversions for retail eCommerce websites, for October 2014. In aggregate, the report tracked the behavior of over 1.2 million website visitors, placing 41,000+ orders and spending over 3 million.
